Marketing channels: (Record no. 8150)

MARC details
000 -LEADER
fixed length control field 00536nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field UWSBK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220224105448.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180528s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788131502808
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
DDC Edition No. 23
Class No. 658.87
Item number ROS
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author Rosenbloom, Bert
Role Author
245 #0 - TITLE STATEMENT
Title Marketing channels:
Sub-title a management view
Statement of responsibility by Bert Rosenbloom
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
Name of publisher Cengage Learning
Date of publication 2008
300 ## - PHYSICAL DESCRIPTION
No. of pages xx,649p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading Marketing channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading Marketing channels--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan (e.g. reference copy) Home library Current library Date acquired Purchase price (after disc. etc) Full call number Accession No Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Unitedworld School of Business, Kolkata Unitedworld School of Business, Kolkata 24/08/2012 0.00 658.87/ROS K00062 01/06/2018 01/06/2018 Books
    Dewey Decimal Classification     Unitedworld School of Business, Kolkata Unitedworld School of Business, Kolkata 24/08/2012 0.00 658.87/ROS K00063 01/06/2018 01/06/2018 Books
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