Strategic marketing (Record no. 8167)
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000 -LEADER | |
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fixed length control field | 00500nam a2200181Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | UWSBK |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220223111422.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180528s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131509135 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
DDC Edition No. | 23 |
Class No. | 658.8 |
Item number | FER |
100 ## - FIRST AUTHOR (IF A PERSON) | |
Name of author | Ferrell, O. C |
Role | Author |
245 #0 - TITLE STATEMENT | |
Title | Strategic marketing |
Statement of responsibility | by O C Ferrell and Michael D Hartline |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | New Delhi |
Name of publisher | Cengage Learning |
Date of publication | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
No. of pages | 439p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject heading | Marketing--Management |
700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
Author name | Hartline, Michael D |
Role | Author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Full call number | Accession No | Date last seen | Item MRP (printed price) | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out | Checked out |
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Dewey Decimal Classification | Not For Loan | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 16/08/2018 | 299.00 | 658.8/FER | K00129 | 01/06/2018 | 299.00 | 01/06/2018 | Books | |||||||
Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 299.00 | 658.8/FER | K00130 | 12/04/2023 | 299.00 | 01/06/2018 | Books | 2 | 1 | 27/03/2023 | |||||
Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 299.00 | 658.8/FER | K00131 | 13/01/2023 | 299.00 | 01/06/2018 | Books | 2 | 03/01/2023 | ||||||
Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 299.00 | 658.8/FER | K00132 | 01/06/2018 | 299.00 | 01/06/2018 | Books | ||||||||
Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 299.00 | 658.8/FER | K00133 | 12/07/2024 | 299.00 | 01/06/2018 | Books | 2 | 12/07/2024 | 27/07/2024 |