Marketing (Record no. 8282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220309150733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070151567 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | ETZ |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Etzel, Michael J |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility | by Michael J Etzel, Bruce J. Walker, William J. Stanton and Ajay Pandit |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Date of publication | 2010 |
| Name of publisher | Tata McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxvi,880p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Walker, Bruce J. |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Stanton, William J |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Pandit, Ajay |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 1 | 658.8 | K00484 | 13/04/2016 | 19/02/2019 | 19/02/2019 | 01/06/2018 | Books | ||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 2 | 658.8/ETZ | K00485 | 14/11/2022 | 14/11/2022 | 01/06/2018 | Books |