Brand Positioning: (Record no. 8564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180830152319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070581593 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | SENGUPTA, Subroto |
| Relationship | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Positioning: |
| Sub-title | Strategies for Competitive Advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Tata Mcgraw - Hills |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 297p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing-Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 2 |
| Classification part | 658.8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Dewey Decimal Classification | Non-fiction | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 30/08/2018 | 658.8 | K01151 | 30/08/2018 | 30/08/2018 | Books | ||||||
| Dewey Decimal Classification | Non-fiction | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 30/08/2018 | 3 | 658.8 | K01152 | 05/03/2019 | 30/08/2018 | Books | 1 | 05/03/2019 |