Indian advertising laughter & tears: (Record no. 8705)

MARC details
000 -LEADER
fixed length control field 00462nam a2200169Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field UWSBK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211006110127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180528s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789383098477
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
DDC Edition No. 23
Class No. 659.10954
Item number CHA
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author Chaudhuri, Arun
Role Author
245 #0 - TITLE STATEMENT
Title Indian advertising laughter & tears:
Sub-title 1950 to 2013
Statement of responsibility by Arun Chaudhuri
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi
Name of publisher Niyogi Books
Date of publication 2014
300 ## - PHYSICAL DESCRIPTION
No. of pages 388p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan (e.g. reference copy) Home library Current library Date acquired Purchase price (after disc. etc) Total Checkouts Full call number Accession No Date last seen Date last checked out Price effective from Koha item type
  Long Overdue (Lost) Dewey Decimal Classification     Unitedworld School of Business, Kolkata Unitedworld School of Business, Kolkata 06/09/2018 795.00 1 658.102 K01534 03/09/2018 10/08/2018 01/06/2018 Books
    Dewey Decimal Classification   Not For Loan Unitedworld School of Business, Kolkata Unitedworld School of Business, Kolkata 06/09/2018 795.00   659.10954/CHA K01535 01/06/2018   01/06/2018 Books
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