Brand Positioning: Strategies For Competitive Advantage (Record no. 8745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00389nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180803s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-07-058159-3 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Sengupta Subroto |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Positioning: Strategies For Competitive Advantage |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher | Tata Mcgraw-Hill Publishing Company Ltd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 297 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Date last seen | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 375.00 | 658.827SEN | A03828 | 14/09/2018 | Books | ||||||
| Dewey Decimal Classification | Unitedworld Institute of Management, Gandhinagar | Unitedworld Institute of Management, Gandhinagar | 375.00 | 1 | 658.827SEN | A03829 | 29/05/2019 | Books | 03/05/2019 |