Building Brand Value: (Record no. 9049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180829153500.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180829b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070583221 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Relationship | Author |
| Name of author | PARAMESWARAN, M G |
| 245 ## - TITLE STATEMENT | |
| Title | Building Brand Value: |
| Sub-title | Five Steps to building powerful Brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | TATA McGraw-hill Publishing House |
| Date of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 385p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Marketing-Branding-Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Date acquired | Total Checkouts | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 29/08/2018 | K01092 | 29/08/2018 | 29/08/2018 | Books | |||||
| Lost | Dewey Decimal Classification | Non-fiction | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 29/08/2018 | K01130 | 29/08/2018 | 29/08/2018 | Books |