Marketing Metaphoria

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Material type: Text

TextPublication details: "Boston; Harvard Business Press; Massachusetts"Description: 2008ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
Books	Unitedworld Institute of Management, Gandhinagar	658.8342ZAL (Browse shelf(Opens below))	Available	A02574
Books	Unitedworld Institute of Management, Gandhinagar	658.8342ZAL (Browse shelf(Opens below))	Available	A00584
Books	Unitedworld Institute of Management, Gandhinagar	658.8342ZAL (Browse shelf(Opens below))	Available	A00585

Total holds: 0

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Previous	658.8342SOL Consumer Behavior : Buying Having And Being	658.8342ZAL Marketing Metaphoria	658.8342ZAL Marketing Metaphoria	658.8342ZAL Marketing Metaphoria	658.8342ZAL Marketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers	658.8343JON What'S In A Name? Advertising And The Concepts Of Brands	658.8343KAP Strategic Brand Management	Next

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