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Strategic market management by David A Aaker by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India 2008
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (7)Location, call number: 658.4012AAK, ... Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/AAK, ...
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Marketing Management Text And Cases by
Edition: 2
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi ; Excel Books ; 2008
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (2)Location, call number: 658.8PAN, ...
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Logistical Approach To Supply Chain Management : Supply Chain Management by
Edition: 1
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi ; Cengage Learning ; 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: Lending Shelves 658.8/COY, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/COY.
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Business marketing management: B2B by Michael D Hutt and Thomas W. Speh by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/HUT, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/HUT.
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Customer relationship management by Roger J Baran, Robert J Galka and Daniel P Strunk by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2011
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/BAR, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/BAR.
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Essentials of marketing research by William G. Zikmund and Barry J Babin by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.83/ZIK, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).
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Marketing channels: a management view by Bert Rosenbloom by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.87/ROS, ...
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Marketing research by William G Zikmund and Barry J Babin by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 658.83/ZIK, ...
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Marketing research: by Alan T Shao and Kevin Zheng Zhou a decision maker's tool by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.83/SHA, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.83/SHA.
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Principles of marketing by David L Kurtz and Louis E Boone by
Edition: 12th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/KUR. Not available: Unitedworld School of Business, Kolkata: Checked out (1).
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Strategic marketing by O C Ferrell and Michael D Hartline by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/FER, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/FER. Not available: Unitedworld School of Business, Kolkata: Checked out (1).
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Basic marketing: a global-managerial approach by William D. Perreault and E Jerome McCarthy by
Edition: 15th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw - Hill 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/PER. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/PER.
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Marketing management : text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw - Hill 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/LAL, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/LAL.
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17.
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Marketing research by David A Aaker, V Kumar and George S Day by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.83/AAK, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.83/AAK. Not available: Unitedworld School of Business, Kolkata: Lost (1).
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Marketing: an introduction by Gary Armstrong and Philip Kotler by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/ARM. Not available: Unitedworld School of Business, Kolkata: Checked out (1).
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19.
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Relationship marketing by Mark Godson by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/GOD, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/GOD.
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The advanced dictionary of marketing: by Scott G Dacko putting theory to use by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/DAC. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/DAC.
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