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1.
Strategic market management by David A Aaker by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2008
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (7)Location, call number: 658.4012AAK, ... Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/AAK, ...

2.
Logistical Approach To Supply Chain Management : Supply Chain Management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Cengage Learning ; 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: Lending Shelves 658.8/COY, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/COY.

3.
Business marketing management: B2B by Michael D Hutt and Thomas W. Speh by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/HUT, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/HUT.

4.
Strategic marketing by O C Ferrell and Michael D Hartline by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/FER, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/FER. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

5.
Basic marketing: a global-managerial approach by William D. Perreault and E Jerome McCarthy by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/PER. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/PER.

6.
Marketing management : text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/LAL, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/LAL.

7.
Marketing: an introduction by Gary Armstrong and Philip Kotler by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/ARM. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

8.
Marketing management: global perspective, Indian context by V S Ramaswamy and S Namakumari by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.8/RAM, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (2)Location, call number: 658.8/RAM, ... Not available: Unitedworld School of Business, Kolkata: Lost (2).

9.
Services marketing: by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee people, technology, strategy by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 658.8/LOV, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

10.
Services marketing: by Harsh Verma text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/VER.

11.
We Are Like That Only: Understanding the logic of consumer India by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Penguin Books India ; 2009
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.80954. Not available: Unitedworld School of Business, Kolkata: Lost (1).

12.
Marketing management: by Philip Kotler...[et al.] a South Asian perspective by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/KOT, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (2)Location, call number: 658.8/KOT, ... Not available: Unitedworld School of Business, Kolkata: Lost (3).

13.
Case Studies in Marketing The Indian Context by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : PHI Learning Pvt. Ltd. 2018
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 SRI.

14.
Marketing Management by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House Pvt. Ltd. 2016
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 KUM.

15.
Essentials of Managing Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 CAP.

16.
Guerrilla Marketing for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 MAR.

17.
Marketing Management by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House Pvt. Ltd. 2016
Availability: Items available for loan: Unitedworld School of Law (4)Location, call number: General Stacks 658.8 KUM, ... Items available for reference: Unitedworld School of Law: Not For Loan (1)Location, call number: UWSL Course Reserves 658.8 KUM.

18.
Services marketing: by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee people, technology, strategy by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/LOV.

19.
International trade operations by Ram Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel 2009
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 382.1/SIN.

20.
Marketing management by Philip Kotler...et al. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (7)Location, call number: 658.8/KOT, ... Not available: Unitedworld School of Business, Kolkata: Checked out (2).

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