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21.
Rural Marketing : Targeting The Non - Urban Consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2002
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.8VEL.

22.
18 Brand Astras Using Brand Abilities As Weapons For Crisp Brand Building by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2003
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.827KAP.

23.
Marketing Channel Management : A Customer - Centric Approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2011
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.84VEN.

24.
Effective Advertising : Understanding When How And Why Advertising Works by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2004
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 659.1TEL.

25.
Uncommon Sense Ot Advertising Getting The Basics Right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2003
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 659.1TIW.

26.
Advertising Basics A Resource Guide For Beginners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2004
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 659.1VIL.

27.
The Handbook Of Competency Maping : Understanding Designing & Implementing Compeetency Models In Organizations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2004
Availability: Items available for loan: Unitedworld Institute of Design (1)Location, call number: 658.4012SAN.

28.
Management In India by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2006
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.01.

29.
The Challenges Of Indian Management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.01.

30.
Statistical methods for practice and research: by Ajai S Gaur and Sanjaya S Gaur a guide to data analysis using SPSS by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 005.55/GAU, ...

31.
Life Insurance In India by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 368.3200954SAD. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 368.3200954SAD.

32.
Insurance In India by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response Books ; 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 368. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1).

33.
Jalebi Management : all Stakeholders can enjoy a bite by Shombit Sengupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Eng
Publication details: Los Angeles Response Business Books from Sage 2007
Availability: Not available: Unitedworld Institute of Management, Gandhinagar: In transit (1).

34.
Management Essentials: A Recipe for Business Success by
Material type: Text Text
Publication details: SAGE Response 2013
Availability: Items available for loan: Unitedworld School of Law (1)Location, call number: 658 BAN.

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