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2241.
Marketing research: an applied orientation by Naresh K Malhotra and Satyabhusan Dash by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.83/MAL, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

2242.
Brand Positioning: Strategies for Competitive Advantage by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw - Hills ; 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8. Not available: Unitedworld School of Business, Kolkata: Lost (1).

2243.
The toyota way 14 management principles from the world's greatest manufacturer by Jeffrey K. Liker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill Education 2010
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658/LIK.

2244.
The Six Sigma way : how GE, Motorola, and other top companies are honing their performance by Peter S. Pande,Robert P. Neuman and Roland R Cavanagh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Mcgraw - Hills Education 2010
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.4013/PAN.

2245.
Business ethics : concepts & cases by Manuel G Velasquez by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 174.4/VEL. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 174.4/VEL. Not available: Unitedworld School of Business, Kolkata: Checked out (1). Unitedworld School of Business, Kolkata: Lost (1).

2246.
Business communication: making connections in a digital world by Raymond V Lesikar...[et al.] by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Mcgraw - Hills 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.45/LES, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.45/LES.

2247.
Data Mining For Business Intelligence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Wille India Pvt Ltd ; 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2).

2248.
Business Forocusting by
Edition: 8
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Prentice Hall India ; 2010
Availability: No items available.

2249.
Business Correspondence & Report Writing by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw - Hills ; 2010
Availability: No items available.

2250.
Organisational Behaviour by Margie Parikh and Rajen Gupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill c2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.4/PAR, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.4/PAR. Not available: Unitedworld School of Business, Kolkata: Lost (1).

2251.
Decision Making Under Uncertainty by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Cengage Learning ; 2010
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1).

2252.
Data Mining Techniques by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Wille India Pvt Ltd ; 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2).

2253.
Human resources management by Madhurima Lall and Sakina Qasim Zaidi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.3/LAL. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.3/LAL. Not available: Unitedworld School of Business, Kolkata: Lost (1).

2254.
Case Studies In Marketing The Indian Context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Prentice Hall India ; 2010
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1).

2255.
The Contemporaty Consultant by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Cengage Learning ; 2010
Availability: No items available.

2256.
Compensation management by Mousumi S.Bhattacharya and Nilanjan Sengupta by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.32/BHA, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.32/BHA.

2257.
Business communication by Anjanee Sethi and Bhavana Adhikari by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill Education 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 651.7/SET, ...

2258.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 659.1/BEL, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

2259.
Ethics in business and corporate governance by Smarajit Kr. Mandal by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 174.4/MAN.

2260.
Mastering data mining: the art and science of customer relationship management by Micheal J A Berry and Gordon Linoff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 005.73/BER. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 651.8.

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