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61.
Marketing Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt. Ltd. 2019
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.83 AAK.

62.
Brand Admiration Building a Business People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.827 PAR.

63.
What Great Brands Do by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.827 YOH.

64.
Guerrilla Marketing for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: General Stacks 658.8 MAR.

65.
Operations and Supply Chain Management by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (4)Location, call number: General Stacks 658.5 CHA, ...

66.
Consumer Behaviour by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2017
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: General Stacks 658.8342/SAH, ...

67.
Brand management : Principles and Practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2019
Availability: Items available for loan: Unitedworld School of Law (3)Location, call number: General Stacks 658.827 DUT, ... Items available for reference: Unitedworld School of Law: Not For Loan (1)Location, call number: UWSL Course Reserves 658.827 DUT. Not available: Unitedworld Institute of Design : In transit (1).

68.
Marketing Management by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House Pvt. Ltd. 2016
Availability: Items available for loan: Unitedworld School of Law (4)Location, call number: General Stacks 658.8 KUM, ... Items available for reference: Unitedworld School of Law: Not For Loan (1)Location, call number: UWSL Course Reserves 658.8 KUM.

69.
Consumer behaviour: insights from Indian market by Ramanuj Majumdar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning 2015
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/MAJ. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

70.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education 2022
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/BEL. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

71.
Marketing research: an applied orientation by Naresh K Malhotra and Satyabhusan Dash by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2011
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.83/MAL, ...

72.
Services marketing: by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee people, technology, strategy by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/LOV.

73.
Designing and managing the supply chain: concepts, strategies, and case studies by David Simchi-Levi...et al. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata Mcgraw-Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.5/SIM, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (2)Location, call number: 658.5/SIM, ...

74.
Consumer behavior by Leon G. Schiffman...et al. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Pearson 2011
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8342/SCH.

75.
Customer relationship management by Ed Peelen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.812/PEE.

76.
Marketing research: text, applications and case studies by Ramanuj Majumdar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi New Age International 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.83/MAJ. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.83/MAJ.

77.
Consumer behavior by Leon G. Schiffman, Joe Wisenblit and S Ramesh Kumar by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (1).

78.
International trade operations by Ram Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel 2009
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 382.1/SIN.

79.
Fundamentals of digital marketing by Puneet Singh Bhatia by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (9)Location, call number: 658.84/BHA, ... Not available: Unitedworld School of Business, Kolkata: Checked out (1).

80.
Marketing management by Philip Kotler...et al. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (7)Location, call number: 658.8/KOT, ... Not available: Unitedworld School of Business, Kolkata: Checked out (2).

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