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81.
Marketing management: Indian cases by Prachi Gupta...et al. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 658.8/GUP, ... Not available: Unitedworld School of Business, Kolkata: Checked out (2).

82.
Marketing management: Indian cases by Prachi Gupta...et al. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2018
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/GUP.

83.
Marketing management: Indian context, global perspective by V S Ramaswamy and S Namakumari by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2018
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/RAM. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

84.
E-commerce: an Indian perspective by P T Joseph by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning 2019
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.872/JOS.

85.
Designing and managing the supply chain: concepts, strategies, and case studies by David Simchi-Levi...et al. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw-Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.5/SIM.

86.
B2B marketing: text and cases by Krishna K Havaldar and Shailendra Dasari by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2021
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/HAV.

87.
Customer relationship management: emerging concepts, tools, and applications edited by Jagdish N Sheth, Atul Parvatiyar and G Shainesh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.812/SHE.

88.
Managing marketing: an applied approach by Noel Capon and Siddharth Shekhar Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/CAP.

89.
The marketing toolkit by Noel Capon and Siddharth Shekhar Singh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2014
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/CAP.

90.
Brand leadership by David A. Aaker and Erich Joachimsthaler by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pocket Books 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.827/AAK.

91.
Advertising and Imc: principles and practice by Sandra Moriarty...et. al. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.1/MOR.

92.
Social media and mobile marketing by Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.872/BHA.

93.
Marketing by Dhruv Grewal and Michael Levy by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2017
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/GRE.

94.
Fundamentals of digital marketing by Puneet Singh Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2019
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.84/BHA.

95.
Digital marketing by Vibha Mathur and Saloni Arora by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI 2023
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 658.8/MAT, ...

96.
Digital marketing trends and prospects by Shakti Kundu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi BPB 2021
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.8/KUN, ...

97.
Business analytics: methods, models, and decisions by James R. Evans by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2023
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.401/EVA. Not available: Unitedworld School of Business, Kolkata: Checked out (2).

98.
Digital marketing: from fundamentals to future by Swaminathan T N and Karthik Kumar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage 2023
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/SWA, ...

99.
Digital marketing by Seema Gupta by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2024
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.8/GUP, ...

100.
Advertising and sales promotion by S H H Kazmi and Satish K Batra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.81/KAZ.

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