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1.
Integrated marketing communications: a strategic approach by M. Joseph Sirgy and Don R Rahtz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/SIR, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

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2.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education 2022
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/BEL. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

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3.
Advertising and Imc: principles and practice by Sandra Moriarty...et. al. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.1/MOR.

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