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	1.	What'S In A Brand? : Building Brand Equity Through Advertising by Jones John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw-Hill Publishing Company Ltd. ; 1998 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (3)Location, call number: 658.827JON, ... Place hold Request article Log in to add tags
	2.	What'S In A Name? Advertising And The Concepts Of Brands by Jones John Philip & Slater Jan S Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Prentice-Hall Of India Private Limited ; 2003 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.8343JON. Place hold Request article Log in to add tags

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