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1.
Consumer Behavior & Marketing Strategy by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw-Hill Publishing Company Limited ; 1987
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.8342PET.

2.
Consumer Behavior And Marketing Strategy by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill Education Private Limited ; 2005
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.8342PET. Not available: Unitedworld Institute of Management, Gandhinagar: Withdrawn (1).

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