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1.
Brand management : Principles and Practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2019
Availability: Items available for loan: Unitedworld School of Law (3)Location, call number: General Stacks 658.827 DUT, ... Items available for reference: Unitedworld School of Law: Not For Loan (1)Location, call number: UWSL Course Reserves 658.827 DUT. Not available: Unitedworld Institute of Design : In transit (1).

2.
Strategic Brand Management : Creating And Sustaining Brand Equity Long Ter by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 1992
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (2)Location, call number: 658.8343KAP, ...

3.
Strategic brand management: creating and sustaining brand equity long term by Jean-Noël Kapferer by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.8/KAP, ...

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