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	1.	Brand Positioning: Strategies for Competitive Advantage by SENGUPTA, Subroto [Author] Edition: 2 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw - Hills ; 2010 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8. Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	2.	Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by Belch,George E [Author] Belch, Michael A [Author] Purani, Keyoor [Author] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2010 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 659.1/BEL, ... Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	3.	Brands Under Fire by Arthur Ivan Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Penguin Books India ; 2010 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.8. Place hold Request article Log in to add tags
	4.	Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane [Author] Parameswaran, M.G [Author] Jacob, Isaac [Author] Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson 2011 Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (2). Place hold Request article Log in to add tags
	5.	Building Brand Value: Five Steps to building powerful Brands by PARAMESWARAN, M G [Author] Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TATA McGraw-hill Publishing House 2006 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1). Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	6.	Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane Parameswaram, M.G Ambi, Jaob, Isaac Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson 2019 Availability: Items available for loan: Unitedworld School of Law (4)Location, call number: General Stacks 658.827 KEL, ... Items available for reference: Unitedworld School of Law: Not For Loan (1)Location, call number: UWSL Course Reserves 658.827 KEL. Place hold Request article Log in to add tags
	7.	Managing Indian brands: marketing concepts and strategies by S Ramesh Kumar by Kumar, S Ramesh [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas 2011 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/KUM. Place hold Request article Log in to add tags

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