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	1.	Building strong brands by David A Aaker by Aaker, David A [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 1996 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.827/AAK. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.827/AAK. Place hold Request article Log in to add tags
	2.	Managing brand equity: capitalizing on the value of a brand name by David A. Aaker by Aaker, David A [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York The Free Press 1991 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.827/AAK, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.827/AAK. Place hold Request article Log in to add tags
	3.	Strategic brand management: creating and sustaining brand equity long term by Jean-Noël Kapferer by Kapferer, Jean-Noël [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.8/KAP, ... Place hold Request article Log in to add tags
	4.	Brand management : Principles and Practices by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2019 Availability: Items available for loan: Unitedworld School of Law (3)Location, call number: General Stacks 658.827 DUT, ... Items available for reference: Unitedworld School of Law: Not For Loan (1)Location, call number: UWSL Course Reserves 658.827 DUT. Not available: Unitedworld Institute of Design : In transit (1). Place hold Request article Log in to add tags
	5.	Building strong brands by David A Aaker by Aaker, David A [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 1996 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.827 AAK. Place hold Request article Log in to add tags
	6.	Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller, Vanitha Swaminathan, Ambi M. G. Parameswaran and Isaac C. Jacob by Keller, Kevin Lane [Author] Swaminathan, Vanitha [Author] Parameswaran,Ambi M. G [Author] Jacob, Isaac C [Author] Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2022 Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (1). Place hold Request article Log in to add tags
	7.	Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2003 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/KEL. Place hold Request article Log in to add tags
	8.	Brand leadership by David A. Aaker and Erich Joachimsthaler by Aaker, David A [Author] Joachimsthaler,Erich [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Pocket Books 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.827/AAK. Place hold Request article Log in to add tags

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