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	1.	What's in a Brand? by Jones Philip John Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw - Hills ; 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.11. Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	2.	Building Brand Value: Five Steps to building powerful Brands by PARAMESWARAN, M G [Author] Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TATA McGraw-hill Publishing House 2006 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1). Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags

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