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	1.	Product management by Donald R Lehmann and Russell S. Winer by Lehmann, Donald R [Author] Winer, Russell S [Author] Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2011 Availability: Items available for loan: Unitedworld School of Business, Kolkata (11)Location, call number: Reference 658.56/LEH, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.56/LEH. Place hold Request article Log in to add tags
	2.	Product strategy and management by Michael Baker and Susan Hart by Baker, Michael [Author] Hart, Susan [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.56/BAK, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.56/BAK. Place hold Request article Log in to add tags
	3.	Strategic brand management: creating and sustaining brand equity long term by Jean-Noël Kapferer by Kapferer, Jean-Noël [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.8/KAP, ... Place hold Request article Log in to add tags
	4.	Brand management : Principles and Practices by Dutta, Kirti Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2019 Availability: Items available for loan: Unitedworld School of Law (3)Location, call number: General Stacks 658.827 DUT, ... Items available for reference: Unitedworld School of Law: Not For Loan (1)Location, call number: UWSL Course Reserves 658.827 DUT. Not available: Unitedworld Institute of Design : In transit (1). Place hold Request article Log in to add tags
	5.	Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller, Vanitha Swaminathan, Ambi M. G. Parameswaran and Isaac C. Jacob by Keller, Kevin Lane [Author] Swaminathan, Vanitha [Author] Parameswaran,Ambi M. G [Author] Jacob, Isaac C [Author] Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2022 Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (1). Place hold Request article Log in to add tags
	6.	Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller by Keller, Kevin Lane [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2003 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/KEL. Place hold Request article Log in to add tags

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