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Services marketing: by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee people, technology, strategy by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 658.8/LOV, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

2.
Services marketing: by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee people, technology, strategy by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/LOV.

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