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	1.	Marketing As Strategy : Understanding The Ceo'S Agenda For Driving Growth And Innovation by Kumar Nirmalya Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Penguin Books India Pvt. Ltd. ; 2004 Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.802KUM. Place hold Request article Log in to add tags
	2.	India inside: the emerging innovation challenge to the west by Nirmalya Kumar and Phanish Puranam by Kumar, Nirmalya [Author] Phanish Puranam [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2012 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658/KUM. Place hold Request article Log in to add tags

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