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1.
Basic Marketing : A Global - Managerial Approach by
Edition: 15
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw-Hill Publishing Company Ltd. ; 2005
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.8PER. Not available: Unitedworld Institute of Management, Gandhinagar: In transit (1).

2.
Basic marketing: a global-managerial approach by William D. Perreault and E Jerome McCarthy by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/PER. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/PER.

3.
Basic Marketing : A Global Managerial Approach by
Edition: 15th ed.
Material type: Text Text
Publication details: New Delhi : Tata Mc-Graw Hill Publishing Co. Ltd. 2007
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.8 PER.

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