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1.
Marketing management by Philip Kotler...et al. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (7)Location, call number: 658.8/KOT, ... Not available: Unitedworld School of Business, Kolkata: Checked out (2).

2.
Customer relationship management: emerging concepts, tools, and applications edited by Jagdish N Sheth, Atul Parvatiyar and G Shainesh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill 2022
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.812/SHE.

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