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	1.	Advertising management by Rajeev Batra, John G. Myers and David A. Aaker by Batra, Rajeev [Author] Myers, John G [Author] Aaker, David A [Author] Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 659.1/BAT, ... Place hold Request article Log in to add tags
	2.	Advertising and promotion: an IMC approach by Terence A Shimp by Shimp Terence A [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learing 2011 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 659.1/SHI, ... Place hold Request article Log in to add tags
	3.	Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by Belch,George E [Author] Belch, Michael A [Author] Purani, Keyoor [Author] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2010 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 659.1/BEL, ... Not available: Unitedworld School of Business, Kolkata: Lost (1). Place hold Request article Log in to add tags
	4.	Indian advertising laughter & tears: 1950 to 2013 by Arun Chaudhuri by Chaudhuri, Arun [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Niyogi Books 2014 Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.10954/CHA. Not available: Unitedworld School of Business, Kolkata: Lost (1). Request article Log in to add tags
	5.	Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by Belch, George E [Author] Belch, Michael A [Author] Purani, Keyoor [Author] Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education 2022 Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/BEL. Not available: Unitedworld School of Business, Kolkata: Checked out (1). Place hold Request article Log in to add tags
	6.	Advertising, brands and consumer behaviour: the Indian context by S. Ramesh Kumar and Anup Krishnamurthy by Kumar, S. Ramesh [Author] Krishnamurthy, Anup [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2020 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.1/KUM. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/KUM. Place hold Request article Log in to add tags
	7.	Advertising and Imc: principles and practice by Sandra Moriarty...et. al. by Moriarty, Sandra [Author] Mitchell, Nancy D [Author] Wells, William [Author] Wood, Charles [Author] Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2022 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.1/MOR. Place hold Request article Log in to add tags
	8.	Advertising and sales promotion by S H H Kazmi and Satish K Batra by Kazmi,S H H [Author] Batra, Satish K [Author] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.81/KAZ. Place hold Request article Log in to add tags

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