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1.
Strategic market management by David A Aaker by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2008
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (7)Location, call number: 658.4012AAK, ... Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/AAK, ...

2.
Marketing research: by Marcus J Schmidt and Svend Hollensen an international approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2007
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.83SCH. Unitedworld School of Business, Kolkata (1)Location, call number: 658.3/SCH.

3.
Marketing Management Text And Cases by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Excel Books ; 2008
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (2)Location, call number: 658.8PAN, ...

4.
Logistical Approach To Supply Chain Management : Supply Chain Management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Cengage Learning ; 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: Lending Shelves 658.8/COY, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/COY.

5.
Business marketing management: B2B by Michael D Hutt and Thomas W. Speh by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/HUT, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/HUT.

6.
Customer relationship management by Roger J Baran, Robert J Galka and Daniel P Strunk by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2011
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/BAR, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/BAR.

7.
Essentials of marketing research by William G. Zikmund and Barry J Babin by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.83/ZIK, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

8.
Integrated marketing communications: a strategic approach by M. Joseph Sirgy and Don R Rahtz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/SIR, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

9.
Marketing channels: a management view by Bert Rosenbloom by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 658.87/ROS, ...

10.
Marketing research: by Gilbert A Churchill. Dawn Iacobucci and D Israel a south Asian perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage Learning 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/CHU, ... Not available: Unitedworld School of Business, Kolkata: Lost (2).

11.
Marketing research by William G Zikmund and Barry J Babin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (5)Location, call number: 658.83/ZIK, ...

12.
Marketing research: by Alan T Shao and Kevin Zheng Zhou a decision maker's tool by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.83/SHA, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.83/SHA.

13.
Principles of marketing by David L Kurtz and Louis E Boone by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/KUR. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

14.
Strategic marketing by O C Ferrell and Michael D Hartline by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2009
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/FER, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/FER. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

15.
Basic marketing: a global-managerial approach by William D. Perreault and E Jerome McCarthy by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/PER. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/PER.

16.
Marketing management : text and cases by Rajiv Lal, John A Quelch and V Kasturi Rangan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw - Hill 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.8/LAL, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/LAL.

17.
Marketing research by David A Aaker, V Kumar and George S Day by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (4)Location, call number: 658.83/AAK, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.83/AAK. Not available: Unitedworld School of Business, Kolkata: Lost (1).

18.
Marketing: an introduction by Gary Armstrong and Philip Kotler by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson 2007
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/ARM. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

19.
Relationship marketing by Mark Godson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (3)Location, call number: 658.8/GOD, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/GOD.

20.
The advanced dictionary of marketing: by Scott G Dacko putting theory to use by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2008
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/DAC. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8/DAC.

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