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1.
Brand Positioning: Strategies for Competitive Advantage by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw - Hills ; 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8. Not available: Unitedworld School of Business, Kolkata: Lost (1).

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2.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 659.1/BEL, ... Not available: Unitedworld School of Business, Kolkata: Lost (1).

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3.
Brands Under Fire by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Penguin Books India ; 2010
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 658.8.

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