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	1.	Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by Belch, George E [Author] Belch, Michael A [Author] Purani, Keyoor [Author] Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education 2022 Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/BEL. Not available: Unitedworld School of Business, Kolkata: Checked out (1). Place hold Request article Log in to add tags
	2.	Advertising and Imc: principles and practice by Sandra Moriarty...et. al. by Moriarty, Sandra [Author] Mitchell, Nancy D [Author] Wells, William [Author] Wood, Charles [Author] Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2022 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.1/MOR. Place hold Request article Log in to add tags

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