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1.
Advertising and Promotion : An Integrated Marketing Communication Perspective by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata Mcgraw-Hill Publishing Company Ltd. 2010
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (10)Location, call number: 659.1BEL, ...

2.
Advertising Promotion : An Integrated Marketing Communication Perspective by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill Education Private Limited ; 2013
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 659.1BEL.

3.
Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education 2022
Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/BEL. Not available: Unitedworld School of Business, Kolkata: Checked out (1).

4.
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Private Limited 2023
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (2)Location, call number: General Stacks 659.1 BEL, ...

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