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	1.	Consumer Behaviour and Branding: Concepts, Readings and Cases by KUMAR, S. Ramesh Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Pearson Education ; 2009 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1). Place hold Request article Log in to add tags
	2.	Consumer behavior by Leon G. Schiffman...et al. by Schiffman,Leon G [Author] Kanuk, Leslie Lazar [Author] Kumar, S. Ramesh [Author] Wisenblit,Joseph [Author] Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai Pearson 2011 Availability: Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 658.8342/SCH. Request article Log in to add tags
	3.	Consumer behavior by Leon G. Schiffman, Joe Wisenblit and S Ramesh Kumar by Schiffman,Leon G [Author] Kumar, S. Ramesh [Author] Wisenblit,Joe [Author] Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2019 Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (1). Place hold Request article Log in to add tags
	4.	Advertising, brands and consumer behaviour: the Indian context by S. Ramesh Kumar and Anup Krishnamurthy by Kumar, S. Ramesh [Author] Krishnamurthy, Anup [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2020 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 659.1/KUM. Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: 659.1/KUM. Place hold Request article Log in to add tags
	5.	Managing Indian brands: marketing concepts and strategies by S Ramesh Kumar by Kumar, S Ramesh [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Vikas 2011 Availability: Items available for loan: Unitedworld School of Business, Kolkata (1)Location, call number: 658.8/KUM. Place hold Request article Log in to add tags

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