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1.
Marketing In A Nutshell : Key Concepts For Non - Specialists by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Butterworth-Heinemann ; 2007
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.8MEL.

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2.
Market Segmentation : How To Do It How To Profit Form It by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Elsevier India Pvt. Ltd. ; 2004
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.802MCD.

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