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1.
Fcb - Ulka Brand Building Advertising Concepts And Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw-Hill Publishing Company Ltd. ; 2001
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (3)Location, call number: 658.827PAR, ...
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2.
Building Brand Value : Five Steps to Building Powerful Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : ; Tata Mcgraw-Hill Publishing Company Ltd. ; 2008
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (4)Location, call number: 658.827PAR, ...

3.
Strategic Brand Management : Building Measuring And Managing Brand Equity by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: " ; "Pearson Education Pvt. Ltd. ; New Delhi
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.827KEL.

4.
Understanding Consumers Building Powerful Brands Using Consumer Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill Education Private Limited ; 2003
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (2)Location, call number: 658.83PAR, ...

5.
Fcb-Ulka Brand Building Advertising Concepts And Cases by
Edition: NULL
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw-Hill Publishing Company Ltd. ; 2001
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (2)Location, call number: 658.827PAR, ...

6.
Building Brand Value: Five Steps to building powerful Brands by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi TATA McGraw-hill Publishing House 2006
Availability: Items available for loan: Unitedworld School of Business, Kolkata (1). Not available: Unitedworld School of Business, Kolkata: Lost (1).

7.
FCB-ULKA Brand Building Advertising Concepts and Cases by
Material type: Text Text
Publication details: New Delhi Tata Mc-Graw Hill Publishing Company Ltd. 2001
Availability: Items available for loan: Unitedworld Institute of Management, Gandhinagar (1)Location, call number: 658.827 PAR.

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