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	1.	No cover image available No cover image available No cover image available Fcb - Ulka Br & Building Advertising Concept & Cases by Parameswaran Mg Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata Mcgraw - Hills ; 2001 Availability: Items available for loan: Unitedworld School of Business, Kolkata (2)Location, call number: 659.11, ... Items available for reference: Unitedworld School of Business, Kolkata: Not For Loan (1)Location, call number: Reference 659.11. Place hold Request article Log in to add tags
	2.	Strategic Brand Management : Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane [Author] Parameswaran, M.G [Author] Jacob, Isaac [Author] Edition: 3 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson 2011 Availability: Not available: Unitedworld School of Business, Kolkata: Checked out (2). Place hold Request article Log in to add tags

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