000 00527nam a22001697a 4500
999 _c12970
_d12970
003 OSt
005 20180924163617.0
008 180924b ||||| |||| 00| 0 eng d
040 _cSero Soft
041 _aEng
100 _4Author
_aKulkarni, A. B.
245 _aCase Studies in Marketing Effectiveness
_b: Selected Entries From SPJIMR Marketing Impact Awards 2004
_cby A. B. Kulkarni
260 _aMumbai
_bS. P. Jain Institute of Management & Research
_c2005
300 _a205p.
650 _2Marketing
942 _2ddc
_cBK