000 00425nam a2200145Ia 4500
999 _c16493
_d16493
003 UWSBA
005 20190925162529.0
008 190801s9999||||xx |||||||||||||| ||und||
020 _a9780070223943
100 _aParameswaran, M. G.
_9559
_eaut
245 0 _aFCB-ULKA Brand Building Advertising Concepts and Cases
260 _aNew Delhi
_bTata Mc-Graw Hill Publishing Company Ltd.
_c2001
300 _a212p.
942 _2ddc
_cBK