| 000 | 00720nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | UWSBK | ||
| 005 | 20220120114232.0 | ||
| 008 | 220120b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789354600807 _cRs 995/- |
||
| 082 |
_223 _a659.1 _bBEL |
||
| 100 |
_aBelch, George E. _eaut |
||
| 245 |
_aAdvertising and promotion: _ban integrated marketing communications perspective _cby George E Belch, Michael A Belch and Keyoor Purani |
||
| 250 | _a12th ed. | ||
| 260 |
_aChennai _bMcGraw Hill Education _c2022 |
||
| 300 | _axxxi,712p. | ||
| 650 | _aAdvertising | ||
| 650 | _aSales promotion | ||
| 650 | _aCommunication in marketing | ||
| 700 |
_aBelch, Michael A _eaut |
||
| 700 |
_aPurani, Keyoor _eaut |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c18014 _d18014 |
||