000			00570nam a2200193Ia 4500
003			UWSBK
005			20220321110803.0
008			180528s9999 xx 000 0 und d
020			_a9780743232135
082			_223 _a658.827 _bAAK
100			_aAaker, David A _eaut
245		0	_aBuilding strong brands _cby David A Aaker
260			_aLondon _bPocket Books _c1996
300			_aix,380p.
650			_aBrand name products--Management
650			_aBrand name products--Valuation--Management
650			_aIntangible property--Valuation--Management
942			_cBK _2ddc
999			_c18151 _d18151