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| 008 | 220427s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9789354790744 | ||
| 100 | _aGupta,Rajiv | ||
| 245 | 0 | _aBRAND WARS : combat strategies for indian brands | |
| 260 |
_aNew Delhi _b SAGE Publications _c2021 |
||
| 300 | _a293p. | ||
| 942 | _yBK | ||
| 999 |
_c18186 _d18186 |
||