| 000 | 00579nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | UWSBK | ||
| 005 | 20220711164907.0 | ||
| 008 | 220711b |||||||| |||| 00| 0 eng d | ||
| 020 |
_a9789353883928 _cRs 550/- |
||
| 082 |
_223 _a659.1 _bKUM |
||
| 100 |
_aKumar, S. Ramesh _eaut |
||
| 245 |
_aAdvertising, brands and consumer behaviour: _bthe Indian context _cby S. Ramesh Kumar and Anup Krishnamurthy |
||
| 260 |
_aNew Delhi _bSage _c2020 |
||
| 300 | _axiv,266p. | ||
| 650 | _aAdvertising | ||
| 650 | _aConsumer behavior | ||
| 700 |
_aKrishnamurthy, Anup _eaut |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c19173 _d19173 |
||