000			00601nam a22002057a 4500
003			UWSBK
005			20230207131102.0
008			221115b |||||||| |||| 00| 0 eng d
020			_a8120323092
082			_223 _a658.8 _bKEL
100			_aKeller, Kevin Lane _eaut
245			_aStrategic brand management: _bbuilding, measuring and managing brand equity _cby Kevin Lane Keller
250			_a2nd ed.
260			_aNew Delhi _bPHI _c2003
300			_axxvii,788p.
650			_aBrand name products--Management
650			_aProduct management
650			_aBrand name products
942			_2ddc _cBK
999			_c19556 _d19556