000 00587nam a22002057a 4500
003 UWSBK
005 20230217153127.0
008 230217b |||||||| |||| 00| 0 eng d
020 _a9788126548514
082 _223
_a658.8
_bCAP
100 _aCapon, Noel
_eaut
245 _aManaging marketing:
_ban applied approach
_cby Noel Capon and Siddharth Shekhar Singh
260 _aNew Delhi
_bWiley
_c2014
300 _axxviii,677p.
650 _aMarketing
650 _aStrategic Marketing
650 _aMobile Marketing
700 _aSingh, Siddharth Shekhar
_eaut
942 _2ddc
_cBK
999 _c19590
_d19590