000 00554nam a22001937a 4500
003 UWSBK
005 20230608145758.0
008 230608b |||||||| |||| 00| 0 eng d
020 _a9781847398352
082 _223
_a658.827
_bAAK
100 _aAaker, David A.
_eaut
245 _aBrand leadership
_cby David A. Aaker and Erich Joachimsthaler
260 _aLondon
_bPocket Books
_c2009
300 _axii,351p.
650 _aBrand name products--Management
650 _aBranding (Marketing)
700 _a Joachimsthaler,Erich
_eaut
942 _2ddc
_cBK
999 _c19743
_d19743