000 | 00554nam a22001937a 4500 | ||
---|---|---|---|
003 | UWSBK | ||
005 | 20230608145758.0 | ||
008 | 230608b |||||||| |||| 00| 0 eng d | ||
020 | _a9781847398352 | ||
082 |
_223 _a658.827 _bAAK |
||
100 |
_aAaker, David A. _eaut |
||
245 |
_aBrand leadership _cby David A. Aaker and Erich Joachimsthaler |
||
260 |
_aLondon _bPocket Books _c2009 |
||
300 | _axii,351p. | ||
650 | _aBrand name products--Management | ||
650 | _aBranding (Marketing) | ||
700 |
_a Joachimsthaler,Erich _eaut |
||
942 |
_2ddc _cBK |
||
999 |
_c19743 _d19743 |