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| 003 | UWSBK | ||
| 005 | 20231212145021.0 | ||
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| 020 | _a9789355321503 | ||
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_223 _a658.8342 _bMOT |
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| 100 |
_aMothersbaugh, David L. _eaut |
||
| 245 |
_aConsumer behavior: _bbuilding marketing strategy _cby David L Mothersbaugh, Del I Hawkins, Susan Bardi Kleiser and Amit Mookerjee |
||
| 250 | _a14th ed. | ||
| 260 |
_aChennai _bMcGraw Hill _c2022 |
||
| 300 | _axx,753P. | ||
| 650 | _aMANAGEMENT | ||
| 700 |
_aHawkins, Del I _eaut |
||
| 700 |
_aKleiser, Susan Bardi _eaut |
||
| 700 |
_aMookerjee, Amit _eaut |
||
| 942 |
_2ddc _cBK |
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_c21493 _d21493 |
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