000 00580nam a22001817a 4500
003 UWSBK
005 20250109161239.0
008 250109b |||||||| |||| 00| 0 eng d
020 _a9781625274496
082 _223
_a658.802
_bKIM
100 _aKim, W Chan
_eaut
245 _aBlue ocean strategy:
_bhow to create uncontested market space and make the competition irrelevant
_cby W Chan Kim and Renee Mauborgne
260 _aBoston
_bHarvard Business Review Press
_c2015
300 _axxviii,287p.
650 _aManagement
700 _aMauborgne, Renee
_eaut
942 _2ddc
_cBK
999 _c30202
_d30202