000 00393nam a22001577a 4500
003 UID
005 20250127102752.0
008 250127b |||||||| |||| 00| 0 eng d
020 _a9780029001011
_c3094.00
082 _223
_a658.827
_bAAK
100 _aAaker, David A.
_eaut
245 _aManaging Brand Equity
260 _aNew York
_bThe Free Press
_c1991
300 _a299p.
942 _2ddc
_cBK
999 _c30302
_d30302