000 00456nam a2200169Ia 4500
008 180528s9999 xx 000 0 und d
020 _a9780074632017
040 _cSerosoft Solutions
100 _aJones John Philip
245 0 _aWhat'S In A Brand? : Building Brand Equity Through Advertising
260 _aNew Delhi
260 _bTata Mcgraw-Hill Publishing Company Ltd.
260 _c1998
300 _a335
546 _aEnglish
942 _cLeding
999 _c5822
_d5822