000 00461nam a2200157Ia 4500
999 _c6019
_d6019
003 UWSBA
005 20191012112705.0
008 180528s9999 xx 000 0 und d
020 _a9780070144965
100 _aBelch George E
_eaut
245 0 _aAdvertising and Promotion : An Integrated Marketing Communication Perspective
250 _a7th ed.
260 _aNew Delhi :
_bTata Mcgraw-Hill Publishing Company Ltd.
_c2010
300 _a1075p.
942 _cBK
_2ddc