000 00418nam a2200157Ia 4500
008 180528s9999 xx 000 0 und d
040 _cSerosoft Solutions
100 _aAaker David A.
245 0 _aBrand Portfolio Strategy : Creating Relevance Differentiation Energy Leverage And Clarity
260 _aNew York
260 _bFree Press
260 _c2004
300 _a343
546 _aEnglish
942 _cLeding
999 _c6979
_d6979